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100% fruit juice or whole fruit?

It’s not a case of choosing one or the other: fruit juice is best consumed as part of a diet rich in fruits and vegetables



There is no direct evidence to show that drinking fruit juice is less beneficial to eating whole fruits or vegetables, however consuming one small glass of 100% fruit juice should complement rather than replace whole fruits and vegetables.1,2 Fruit juice offers a convenient, delicious way to fit a serving of fruit into your diet The vitamins and minerals in 100% juice, squeezed from the juice in whole fruit, can support good health.. In addition:

  • People who drink 100% fruit juice eat more whole fruit and vegetables1
  • 100% fruit juice complements rather than replaces whole fruit and vegetable intake1,2
  • 100% fruit juice can help children become used to the taste of fruit and vegetables which may lead to long-term positive health choices2
  • One small glass of 100% fruit juice a day contributes to total fruit & vegetable consumption1


As you can see from these facts, drinking fruit juice daily helps increase your fruit and vegetable intake and can even help establish healthy eating habits, especially in children.

See Why drink 100% fruit juice? and Eat more fruit and veg for more information.




1. Gibson, S. Fruit juice consumption in the National Diet and Nutrition Survey (NDNS 2008-2010): associations with diet quality and indices of obesity and health. Proceedings of the Nutrition Society 2012, 71, pp. E23.
2. CREDOC. Comportements et consommation alimentaire en France 2010. Enquête CCAF 2010. 2010.


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