Fruit Juice Matters – why we do what we do
In recent years, much of the true science behind 100% fruit juice and its health benefits has been misread or excluded from the debate on health, leading to confusion from health care professionals and juice drinkers alike. Through Fruit Juice Matters, the AIJN (European Fruit Juice Association) is addressing this confusion by offering clear, evidence-based scientific information on juice.
AIJN is supporting growers, packers and the rest of the fruit juice industry and together we help share the science and facts about how 100% juice can support good health. Fruit Juice Matters is a pan-European, science-based programme across 14 countries designed to share credible and balanced research about fruit juice. We want to share unbiased information on the benefits of 100% fruit juice drunk in moderation, as part of a healthy lifestyle.
We don’t favour or promote specific brands or products; our role is simply to provide truthful, scientific evidence that shows how 100% fruit juice, along with its vitamins and minerals, can contribute to health and well-being.
What do we do?
Fruit Juice Matters works with national fruit juice associations from 14 countries to share science and opinions from leading experts and clear and credible science for everyone: from scientist and doctor, to nutritionist and dietitian.
Our efforts include providing comprehensive scientific information to health care professionals (such as literature summaries, fact sheets and nutrient charts), sharing information at industry events, as well as connecting the media to balance information.
Of course, each country in the programme has its own Fruit Juice Matters website containing lots of country-specific information and activity as well. Check the flag icon in the top right hand corner of your browser to switch between countries.