Quality and Code of Practice

It’s important to know where our food and drink comes from.  100% fruit juice comes straight from whole fruit and, according to EU and national fruit juice legislation, it can never contain any added sugar.1

When making 100% juice, producers squeeze it directly from the whole fruit and carefully package it to ensure that every drop of the juice in your glass is as fresh as possible.

 AIJN’s Code of Practice Expert Group is tasked with creating and maintaining best practice for members when it comes to issues faced throughout the supply chain of the fruit juice industry. One of their main tasks is the development and maintenance of individual Reference Guidelines for fruit juice.

European fruit juice producers work hard to deliver high quality, safe and sustainable products, choosing processes that help to maintain fruit juices’ natural vitamins and minerals, which contribute to health and wellbeing. Thanks to excellent processing and packaging systems, consumers worldwide can enjoy juice that is just as tasty and wholesome throughout the year. For example, the fruits in fruit juice are squeezed soon after harvest - keeping more of the fruits’ natural nutrients which can otherwise reduce over time.





1. Official Journal of the European Union. Directive 2012/12/EU of the European Parliament and of the Council.
Available at: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2012:115:0001:0011:EN:PDF


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