The European fruit juice sector measures success by maximising the quality of fruit juice and constantly improving production processes and environmental impact.
The sector’s goal is to provide consumers with a high-quality, convenient and tasty way to gain the goodness of fruit in a healthy diet (such as the vitamin C from 100% orange juice) in a way that benefits both society and our natural environment.1
To achieve this, the European fruit juice sector develops and improves sustainable working practices from farm to glass, including efforts in the Juice Corporate Social Responsibility (CSR) Platform.2
The sector actively promotes sustainability across the production process by:
- ensuring responsible sourcing, using the most sustainable farming practices
- Use of processing and packaging equipment that reduces waste, water and energy use, and chemical consumption
- Increasingly using packaging solutions which are made of renewable raw materials and are recyclable, such as long-life or aseptic cartons
Guided by the UN Global Compact’s Food and Agriculture Business Principles (FABs) and its members’ endorsement of the AIJN Code of Business Conduct, AIJN established the Juice CSR Platform to enhance the sector’s sustainability practices.3
This is a pre-competitive and a multi-stakeholder platform that involves farmer representatives, processors, bottlers, retailers as well as NGOs. The platform helps partners share best-practices across the fruit juice value chain and engage in collaborative projects that tackle hotspots in specific country-crop supply chains. Sustainable production is one of the platform’s key principles. It requires all partners in the fruit juice supply chain to support sustainable intensification of food systems to meet global needs by managing agriculture responsibly. The platform’s commitment to sustainability supports producers and packaging companies in their efforts to protect the environment and use natural resources efficiently and optimally.4
1. UK Department of health. Nutrient analysis of fruit and vegetables. Available at:
2. The Juice CSR Platform aims to enhance activities in the field of sustainability, in addition to national laws on standard labour conditions. This project was co-funded by the European Commission. Members seek additional benefits for workers, their families and the community at large. The AIJN fully supports these actions and is devoted to working towards higher transparency and sector-wide commitments. AIJN Statement on CSR, “European Fruit Juice Industry and Corporate Social Responsibility”, 2014.
2. The purpose of the Code of Business Conduct is to ensure that all players in the fruit juice value chain operate in accordance with internationally recognised minimum standards on human rights, labour and environment.
3. The Fruit Juice CSR Platform 6 key principles are based on the UN Global Compact Food and Agriculture Business Principles (FABs).
To read the CSR Platform principles in full, visit http://juicecsr.eu/wp-content/uploads/2014/12/JuiceCSR_RoadmapV5B-FINAL.pdf [Last accessed 8 March 2017]