Fruit Juice Matters

Fruit Juice Matters is a non-branded and non-commercial initiative, informing healthcare professionals about surprising health benefits of 100% fruit juices by sharing the latest scientific insights.

Nutrition & bio-availability

What does the evidence say about the nutritional composition of 100% fruit juice, or the bioavailability of its nutrients and bioactives? In this se...

Consumption & Behaviour

Where does 100% fruit juice fit into a balanced diet and what are the benefits for people seeking to improve their fruit and vegetable consumption. ...

Technology & Regulatory

Did you know that the composition of 100% fruit juice is governed by strict regulations and standards? For example, sugar or preservatives are never...

What is Fruit Juice Matters ?

In recent years, much of the true science behind 100% fruit juice and its health benefits has been misread or excluded from the debate on health, leading to confusion from health care professionals and juice drinkers alike. Through Fruit Juice Matters, the AIJN (European Fruit Juice Association) is addressing this confusion by offering clear, evidence-based scientific information on juice. 

Fruit Juice Facts

Science and health information on 100% fruit juice

Fruit Juice and Diabetes

A prospective study of 1 million women examined links between 100% fruit juice and hypertension or type 2 diabetes. See the results in the article.

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