There’s more to 100% fruit juice than its refreshing taste.
Fruit Juice Matters is brought to you by AIJN (the European Fruit Juice Association). Our mission is to share the science behind 100% fruit juice and celebrate its goodness.
Study the research demonstrating the health benefits of fruit juice and see why world-renowned experts believe 100% fruit juice is good for health and a tasty and convenient way to fit a serving of fruit into our diets.
Backed by science, guided by experts
While we’ve developed Fruit Juice Matters on a solid foundation of scientific research, we’ve gone one step further to ensure the accuracy of the information by establishing our Scientific Expert Panel (SEP). This is a group of independent professors who are world-renowned experts in food, nutrition, and health-related topics.
The carbohydrates in 100% fruit juice, including the sugars, are naturally occurring and come from the whole fruit from which it is squeezed.
Did you know? Legally, 100% fruit juice can never contain added sugars. It is prohibited by law, whether the fruit juice comes from concentrate or not. In European law, if it says ‘fruit juice’, ‘pure fruit juice’ or 100% fruit juice on the packaging, that’s what it is, and only that.
Most people in Europe do not eat enough fruit and vegetables. 100% fruit juice is a convenient way to increase your fruit intake and support good health.Tell me more
Don’t miss the latest Fruit Juice Matters events – see what we’re hosting and where we’ll be attending!
Get in touch via our contact page for more information.