Fruit Juice Matters

Science and health information on 100% fruit juice.

There’s more to 100% fruit juice than its refreshing taste.

Fruit Juice Matters is brought to you by AIJN (the European Fruit Juice Association). Our mission is to share the science behind 100% fruit juice and celebrate its goodness.

Study the research demonstrating the health benefits of fruit juice and see why world-renowned experts believe 100% fruit juice is good for health and a tasty and convenient way to fit a serving of fruit into our diets.


What science tells us

The heart of Fruit Juice Matters is to supply balanced, credible information about 100% fruit juice that is backed by science. Too often, findings are misinterpreted or ignored, which can lead to conflicting information for consumers and health care professionals.

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What's in 100% fruit juice?

100% fruit juice is simply fruit that has been juiced. It naturally contains around 10% sugars while the remaining 90% is made up of water, vitamins, minerals, and phytonutrients – all of which come straight from the whole fruit.

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Fruit juice in your diet

Wondering how 100% fruit juice could have a place in your diet? There’s so much confusion about this, so you’re not alone.

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From farm to glass

It’s important to know where our food and drink comes from.  100% fruit juice comes straight from whole fruit and according to EU and national fruit juice legislation it can never contain any added sugar.

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Did you know?

Most people in Europe do not eat enough fruit and vegetables. 100% fruit juice is a convenient way to increase your fruit intake and support good health. 

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10 2016
10 2016

AIJN Juice Summit

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