Fruit Juice Matters

Fruit Juice Matters is a non-branded and non-commercial initiative, informing healthcare professionals about surprising health benefits of 100% fruit juices by sharing the latest scientific insights.

Nutrition & bio-availability

What does the evidence say about the nutritional composition of 100% fruit juice, or the bioavailability of its nutrients and bioactives? In this se...

Consumption & Behaviour

Where does 100% fruit juice fit into a balanced diet and what are the benefits for people seeking to improve their fruit and vegetable consumption. ...

Technology & Regulatory

Did you know that the composition of 100% fruit juice is governed by strict regulations and standards? For example, sugar or preservatives are never...

What's the evidence on 100% orange juice and vascular health ?

The available evidence relating to 100% fruit juice consumption indicates modest benefits for blood pressure and cholesterol levels, while there is an emerging trend revealing inverse associations between 100% fruit juice consumption and risk of stroke. Overall, this suggests that 100% fruit juice is an appropriate choice of beverage for a heart health diet. 

Fruit Juice Facts

Science and health information on 100% fruit juice

New data on the composition of 100% orange juice

100% orange juice contains an array of vitamins, minerals and bioactive plant compounds that is often not fully appreciated by those providing dietary advice to the public. In particular, folate, potassium and vitamin C are found in useful amounts in 100% orange juice – both freshly squeezed and packaged.