There’s more to 100% fruit juice than its refreshing taste.
Fruit Juice Matters is brought to you by AIJN (the European Fruit Juice Association). Our mission is to share the science behind 100% fruit juice and celebrate its goodness.
Study the research demonstrating the health benefits of fruit juice and see why world-renowned experts believe 100% fruit juice is good for health and a tasty and convenient way to fit a serving of fruit into our diets.
*For example, 100% orange juice is a source of vitamin C which helps reduce tiredness and fatigue
We welcome Professor Thais Cesar, a new addition for 2017. Dr. Cesar is Associate Professor of Nutrition at the Faculty of Pharmaceutical Sciences, Sao Paulo State University (UNESP) in Brazil.
The carbohydrates in 100% fruit juice, including the sugars, are naturally occurring and come from the whole fruit from which it is squeezed.
Legally, 100% fruit juice can never contain added sugars. It is prohibited by European law, whether the fruit juice comes from concentrate or not. In European law, if it says ‘fruit juice’, ‘pure fruit juice’ or 100% fruit juice on the packaging, that’s what it is, and only that.
Professor Johan De Rycker takes a look at a recent study on orange juice. "Orange juice allied to a reduced-calorie diet results in weight loss and ameliorates obesity-related biomarkers: A randomized controlled trial".
Backed by science, guided by experts
While we’ve developed Fruit Juice Matters on a solid foundation of scientific research, we’ve gone one step further to ensure the accuracy of the information by establishing our Scientific Expert Panel (SEP). This is a group of independent professors who are world-renowned experts in food, nutrition, and health-related topics.
Research shows that 100% fruit juice complements rather than replaces whole fruit and vegetables, so it adds to daily intake.Tell me more
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